Storm Distribution | About Our Company
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About Our Company

Storm Distribution – a trusted distributor of innovative, quality products.

There is no “behind the curve” for South African consumers anymore, as we at Storm Distribution strive to bring the latest products to the South African market. The knowledge that our products add to your enjoyment of life,  is what drives us to bring you the best quality product at the best price.

 We visualise family and friends enjoying a Summer Sunday lunch, cooled by the shade of a Coolaroo shade sail. Furry friends lounging on Coolaroo pet bed, cool, comfortable and above all no hygiene worries. Beneath your table lies a Fabhabitat carpet that brightens up everybody’s day and you cannot stop telling your guests how easy it is to take care of and how it has not faded throughout the long hot summer days. Evening comes and there is a slight chill in the air, although who needs an excuse to light up a fire and prolong the inevitable goodbyes.
This is what drives us to the ends of the earth to find products that enhance our consumers lives and keep South Africa abreast with worldwide trends, even sometimes setting the trends ourselves.

Storm Distribution – happy customers equals a happy company.

If sourcing innovative, quality products is of importance to us, backing up our products with awesome service is our greater measure of success. We are constantly striving for new ways to educate, inform and assist consumers in their purchase. We provide direct contact to the company in various forms at the point of sale and we love to chat to you, so  please contact us with enquiries, suggestions or just to say hello.
We started out as a small family run company, with only one sales person in March 2011.  We have very quickly grown to a team of dedicated  core employees who  all strive for one thing – giving the customer the best experience when purchasing a product sourced and distributed by Storm Distribution.
There was great celebration when we “sealed the deal” with our first retailer – Builders Warehouse. They decided that we were worth the risk and we are so pleased that they did, as our relationship has grown from strength to strength.  Today we supply them with over 100 different products – and what has driven this growth – they know we care and we deliver on our promises.
We are very excited by our expansion into Makro. Other retail chains that carry our  products are selected Builders Express stores,  Penny Pinchers, Mica and Chamberlains stores with expansion happening into various Garden and pet stores.
And then of course, having found that not all consumers have access to our retail stores, we launched our online store. With free delivery for most of our products, we have brought Storm Distribution products to every consumer in South Africa, so no one needs to miss out.
Our core business still focuses around the Coolaroo brand and the amazing properties of the Coolaroo shade fabric. And then of course we are constantly adding more “cool” products to our Coolaroo stable. New to the shade sail range is our awesome All weather shade sail which offers protection against the rain and sun.  Made out of the new Xceltec Fabric it is designed for strength and durability in all weather conditions
Recently we have launched the fab, bright outdoor carpets from Fabhabitat – in a range of fun colours to suit any home, these carpets are very practical in that they can be left outdoors with no concerns and have been treated for UV resistance, so the colour will last a great deal longer.
Storm Distribution has also introduced a new innovative fire pit to the South African market. Have your “gesels vuurtjie”  for a lot less. The most simple of designs, it does the job better than most others.
We are also expanding into the fencing market. From plant bed edging to boundary fencing, we look after your fencing needs for less.
Finally, we rely on so many to deliver the products and service that we pride ourselves on. To those dedicated team of Storm Distribution staff members, to our warehousing colleagues at Macneil, to the retail personnel and our merchandising personal –  Thank you for your commitment to Storm Distribution and for making our vision possible.